Be a Great Podcast Guest: 7 Steps to Improve Interviews. Podcasts are quickly becoming the most popular form of audio content in the world. According to Edison Research, 44% of Americans over 12 years old have listened to a podcast in the past year. Podcast listenership is also growing substantially among younger demographics with nearly one-third (30%) of 18–24-year olds reporting they had listened to at least one podcast in 2018. Those numbers continue to climb every year. With this many people listening, you might be wondering how you can become an even better podcast guest? Here are 7 steps that will help!

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