A Four Part Series: Part Three

Where can I find Social Media Inspiration

Here are a few ways you can find social media inspiration:

1. Follow industry leaders and influencers: Look to social media accounts in your industry or niche for inspiration. Pay attention to the types of content they post, the tone and style of their posts, and the types of responses and engagement they receive.

2. Monitor trends and news: Keep an eye on industry trends and news, and consider how you can incorporate them into your social media content. You can use tools such as Google Alerts to stay up-to-date on relevant news and trends.

3. Utilize user-generated content: Encourage your followers to share their own content related to your brand or industry, and consider reposting or sharing this content on your own social media accounts. This can help to create a sense of community and can provide inspiration for future content.

4. Look to your own brand and values: Consider your brand’s values and mission, and think about how you can incorporate these into your social media content. You can also look to your own products or services for inspiration, and showcase how they can be used in different ways or in different industries.

5. Experiment and try new things: Don’t be afraid to experiment with different types of content and see what works best for your audience. You may be surprised by the types of content that resonate with your followers.

What are the benefits of Social Media Influencers for Brands and Products

There are several benefits of working with social media influencers for brands and products:

1. Increased brand awareness: Working with social media influencers can help to increase the visibility and reach of your brand or product. Influencers often have a large and engaged following, and partnering with them can help to expose your brand to a wider audience.
   
2. Targeted marketing: Influencers often specialize in specific niches or industries, which can make it easier to target specific demographics and interests. This can be especially effective for brands that are looking to reach a specific audience.
   
3. Increased credibility: Influencers are often seen as trusted sources of information and recommendations by their followers. Partnering with an influencer can help to increase the credibility and trustworthiness of your brand or product.
   
4. Improved customer engagement: Influencers can help to create a sense of community and engagement around your brand or product. By interacting with their followers and promoting your brand or product, influencers can help to create a buzz and generate interest in your business.
   
5. Increased sales: Ultimately, the goal of working with influencers is often to increase sales. By partnering with influencers who align with your brand values and have a large and engaged following, you can potentially drive more sales and revenue for your business.
   

It’s important to note that not all influencer partnerships will be successful, and it’s important to carefully research and vet potential influencers to ensure that they are a good fit for your brand. It’s also important to be transparent and disclose any sponsored content or partnerships to ensure that you are in compliance with advertising laws and regulations.

How Can I Get a Social Media Influencer?

Here are a few steps you can take to get a social media influencer for your company:

1. Identify your target audience and goals: Before you start reaching out to influencers, it’s important to have a clear understanding of your target audience and what you hope to achieve with your influencer partnership. This will help you determine which influencers are the best fit for your brand.
   
2. Research potential influencers: Use social media platforms and tools such as influencer marketing platforms to identify potential influencers in your industry or niche. Look for influencers with a large and engaged following, and consider factors such as their content and brand alignment, as well as their engagement and reach.
   
3. Reach out to potential influencers: Once you’ve identified potential influencers, reach out to them via direct message, email, or through their contact information (if available). Be clear about your goals and what you hope to achieve with the partnership, and be prepared to offer details about your brand and any potential compensation.
   
4. Negotiate terms and finalize the partnership: If an influencer is interested in working with you, negotiate the terms of the partnership, including any compensation and the specific details of the collaboration. Be sure to clearly communicate your expectations and any deadlines or deliverables.
   
5. Collaborate and track results: Once the partnership is finalized, work closely with the influencer to ensure a successful collaboration. Use tools such as social media analytics or Google Analytics to track the performance of the partnership and measure the success of your influencer marketing efforts.
   

It’s important to be transparent and disclose any sponsored content or partnerships to ensure that you are in compliance with advertising laws and regulations. It’s also important to be respectful of influencers’ time and follow through on any agreements or commitments made as part of the partnership.

Top 10 Social Media Influencers

Here are the top 10 social media influencers, based on their number of followers as of September 2021:

1. Cristiano Ronaldo (248 million followers on Instagram)
2. Dwayne “The Rock” Johnson (220 million followers on Instagram)
3. Kylie Jenner (220 million followers on Instagram)
4. Kim Kardashian (212 million followers on Instagram)
5. Lionel Messi (205 million followers on Instagram)
6. Selena Gomez (201 million followers on Instagram)
7. Neymar (193 million followers on Instagram)
8. Justin Bieber (193 million followers on Instagram)
9. Kanye West (28 million followers on Twitter)
10. Donald Trump (88 million followers on Twitter)

It’s important to note that these figures are just a snapshot of the number of followers these influencers have at a specific point in time, and their rankings may change in the future. Additionally, it’s worth considering other factors besides the number of followers when evaluating the influence of an influencer, such as their engagement levels, industry relevance, and overall influence on their followers.

Top 10 Social Media Gross Revenue Influencers

It’s difficult to accurately determine the top 10 gross revenue social media influencers, as many influencers do not publicly disclose their earnings. However, here are a few influencers who have been reported as some of the highest-earning social media influencers.  Remember these are estimated earnings from social media, not total earnings, some might surprise you.

1. Ryan Kaji (estimated to have earned $29.5 million in 2020 according to Forbes)
2. Dwayne “The Rock” Johnson (estimated to have earned $23.5 million in 2020 according to Forbes)
3. Kylie Jenner (estimated to have earned $590 million in 2020 according to Forbes)
4. Kim Kardashian (estimated to have earned $49.5 million in 2020 according to Forbes)
5. Cristiano Ronaldo (estimated to have earned $47 million in 2020 according to Forbes)
6. Neymar (estimated to have earned $95 million in 2020 according to Forbes)
7. Lionel Messi (estimated to have earned $104 million in 2020 according to Forbes)
8. Justin Bieber (estimated to have earned $11.5 million in 2020 according to Forbes)
9. Selena Gomez (estimated to have earned $10 million in 2020 according to Forbes)
10. PewDiePie (estimated to have earned $40 million in 2020 according to Forbes)

It’s important to note that these figures are estimates and may not accurately reflect the actual earnings of these influencers. Additionally, it’s worth noting that the earning potential of social media influencers can vary greatly based on a variety of factors, such as the size and engagement of their following, the types of partnerships they secure, and their overall influence and popularity.

Clearly part three is unique and circumstantial, but kind of cool to know. Yield the power as you will, its yours now.

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