SHARE THE DATE

  1. Book A Podcast.
  2. Share the Session Date with Your Audience and Be Excited.
  3. ?
  4. ?
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You want to Book a Podcast.

But just as important an often overlooked step is sharing that date right away. Be excited, get your audience and followers excited. If you know what day you are recording the podcast, let them know. Tell them about the podcast, why you are going on it, what the podcast is about and how it will be of value to them, your community. If it is livestream, even better, let them know when, where and how to listen and give them the direct link if possible.

Of course, you are going to share this info a few times, like the following;

  • Day of recording
  • Day of livestream
  • Day the podcast is published
  • Any day you want to re-use that content (do it often)
  • Prospecting
  • Closing deals
  • Booking new podcasts
  • Marketing assets
  • and more…

In fact, put your podcasts into a regular cadence to keep things relevant and get the most return on investment for your time from the podcast and some free social media sharing every month, link back to your site, your blog posts, your own social media accounts, where ever you want to engage your audience and community.

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